Every month HubSpot shares their new releases from the previous month and it is always an exciting time to learn more about what is now possible in the platform. It also helps you find things that you probably would have otherwise not known about unless you were wandering through settings.

HubSpot's May 2024 release introduces several key updates across various hubs:

1. Marketing Hub: Enhanced ads attribution filters and AI-powered SMS and email management. SMS scheduling is now integrated into the marketing calendar.

2. Sales Hub: New lead assignment notifications and APIs for managing leads and deal splits.

3. Service Hub: Customizable filters for help desk tickets and Slack integration for ticket management.

4. Operations Hub: Improved data synchronization and AI assistance in workflow creation.

5. Commerce Hub: Custom invoice fields and QuickBooks Online integration improvements.

For the full detail you can read it for yourself -> HubSpot's May 2024 Release Notes.

But there were two specifically that stood out as hidden gems that didn’t necessarily get the attention they deserve and those are workflow triggers based on playbooks and custom tracking domains for sequence emails. Here’s a quick walkthrough of how to use those in HubSpot:

If this is helpful let us know - going to try to share these insights more often to be sure we all stay up to date on the latest updates with HubSpot.